wife bought both our boy and our girl pillow pets while she was
shopping for our daughter’s third birthday gift, and they have loved
them and been enjoying them for over a year now! Our boy got a super
awesome Large Green Dinosaur and our girl got a pretty pink
and cuddly pig.
Pillow Pets are stuffed animal toys made from chenille that are
decorated animal pillows and fold into big and fluffy animals held
together by a piece of velcro strap underneath. The brilliant idea began
in 2003 when its originator Jennifer Telfer’s seven year old son had
been sleeping on his favorite stuffed animal so much that he flattened
it out. Her solution was to make stuffed animals functional by being
both a pillow and a pet, hence the famous jingle, “It’s a pillow, it’s a
pet... it’s a pillow pet.”
and her husband Clint Telfer formed the company CJ Products and
launched the first Snuggly Puppy Dog, and were treated with
such great reception that they grossed over $300,000 in sales by the end
of 2003. WIth the help of ads placed in family friendly cable channels
such as Nickelodeon, TV Land and Discovery Kids, the brand propelled to
stardom and grossed in over $7,000,000 in sales at the end of 2009!
CJ Products now offer over one hundred different styles and even
license special pillow pets from sporting brands, Disney characters and
many other animated favorites.
great success of their product has inspired many other brands to offer
similar pillow animals. As I write this article and review the
photographs, I can see that the pink pillow our daughter is holding is
from ZooPurrPets, which is surprising to learn, yet it too has been a
comfortable, cozy and durable member of our daughter’s stuffed toys and
its many accolades, it was recognized in 2009 by Stevanne Auerbach,
also known as Dr. Toy, as being one of the Best Vacation Toys for its
ability to provide comfort and companionship during long trips.
our kids just love them. My son is a big fan of his dinosaur pillow and I haven’t seen him sleeping without it in months. The chenille
fabric is comfortable and machine washable, which is the only time I see
the pets away from their beds.
daughter is a giant collector of stuffed animals and her pink pillow
pig is among her favorites. At bedtime, she cuddles up with at least
five or six stuffed animals. And as I check up on her and remove most of
them after she’s fallen asleep, I leave her pretty pink pig pillow and
her favorite stuffed animal, her bunny Hoppy!
a recent evening Sunday evening after wishing them good night and
checking up on them before enduring my hectic week at work, I couldn’t
help but notice both of them enjoying their plush and comfortable
pillows on a cool and brisk October evening. The scent of cold Autumn
and the sight of their collective comfort gave me a sense of warmth as
they journeyed deeply into the smooth and quiet poetry of sleep.